Daraz Announces Workforce Reduction Due to Market Challenges

South Asia’s leading e-commerce platform, Daraz, has announced a reduction of its workforce by 11% in response to the challenging market conditions. The decision was made by CEO Bjarke Mikkelsen and the leadership team to ensure the long-term success of the company.

In a statement to employees, Mikkelsen cited factors such as a war in Europe, supply chain disruptions, and government subsidies as contributing to the difficult market environment. Despite these challenges, Daraz has been growing its business and improving its services.

However, in order to weather the storm, the company needs to focus on profitability and cost-saving measures, including refocusing on the core business and simplifying the organization. Daraz will continue to invest in product innovation and support those impacted by the organizational changes.


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