Apple may revamp pricing and marketing strategy for iPhone 15 series

There have been rumors about Apple’s upcoming iPhone 15 lineup, including reports that the iPhone 15 Ultra may be the most expensive iPhone ever. A recent tipster report from Naver suggests that Apple may be considering revamping its pricing and marketing strategy for the iPhone 15 series due to the underperformance of the non-Pro iPhone 14 and 14 Plus models. One possibility is that Apple may reduce the differences between its non-Pro and Pro models to boost sales. There are also rumors that the entire iPhone 15 line will feature Dynamic Island screens and that the price gap between Pro and non-Pro models may be increased to justify the lower-end nature of the iPhone 15 Plus and 15. Analyst Ming-Chi Kuo has also predicted a greater difference between the Pro and non-Pro models and between the iPhone 15 Pro and Max models, with the Pro Max possibly being renamed to Ultra.

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